The BRICS countries could play a strong role in the development of KwaZulu-Natal’s (KZN) tourism industry, with China having over 140 million global travelers and India contributing 22 million people to global tourism.
The KZN government is targeting these countries’ tourists as a potential opportunity for growth in the tourism industry, as these countries are currently booming economically and with BRICS cooperation agreements in place, it only makes sense for the KZN government to seize the moment.
The increase in direct international flights to Durban has also helped in the creating of a tourism campaign for the province. Durban in July hosted a BRICS business council meeting, where it was able to showcase itself a major tourist destination, KZN tourism official believe that they can not only attract BRICS tourist but also tourist from the rest of the world.
There is also a strong push for the involvement of small to medium and micro enterprises, black female entrepreneurship in the KZN tourism industry, in efforts to make sure equal development of the sector as well contribute to the grass roots of the local economy.