The 26th Africa Travel Indaba is currently underway at Albert Luthuli International Convention Centre in Durban for the next three days. It is one of the largest tourism marketing events on the African calendar which showcases the widest variety of Southern Africa’s best tourism products and attracts international buyers and media from across the world.
The CEO of SA Tourism, Sisa Ntshona says she is looking forward to hosting and providing the necessary platforms to grow and create opportunities for Africa to shine in the travel and tourism industry.
This year, SA Tourism has partnered with the Nelson Mandela Foundation for the Nelson Mandela Centenary celebrations. The event will identify 100 experiences, attractions and destinations around South Africa that have strong historical and social ties to his life.
Minister of Tourism, Derek Hanekom welcomed delegates to the event. “We are about to ring the bell that signals the start of trading at Africa’s Travel Indaba, and what makes this significant is that it symbolises that our continent is open for tourism business.”
Hanekom mentioned that Africa’s share of the global tourism pie has not yet reached its potential.
“Buyers, you are ahead of the curve and I have no doubt that you will reap rich rewards from your buying decisions in the next days. And, sellers from all over the continent, we know that increased demand is the engine for growth of the tourism economy in our different countries.”
He also stated that the event is the result of collaboration between the bid parties, South African Tourism and the South African Government and the owners and operators of attraction and facilities.
“All the hard work everyone has put in behind the scenes for the past year, all the meeting and planning- it’s about to pay off.”