Pint and a game, anyone?  

Beer sales and stock prices in China have risen just ahead of the FIFA World Cup that will take place in Russia from 14 June to 15 July.

Numerous Chinese football fans will be watching the tournament in bars and restaurants where beer consumption is particularly high. According to Tmall statistics, beer sales had already picked up in May, with monthly sales volume increasing by nearly 100%.  During May, the beer sales reached 1.3 million bottles on a single-day.

The Shanghai Stock Exchange Index revealed that beer stocks have risen, this includes Yanjing Beer, Chongqing Beer, Lanzhou Huanghe and Pearl River Beer.

It it evident that The FIFA World Cup has boosted the beer sector which has seen higher sales compared to previous years.

In 2017, the sales revenue from Chongqing Beer’s low-end products such as Chongqing 33 and Shancheng dropped by 2.07%, and that of medium-range products Lebor and Chongqing Guobin declined by 1.81%.

In the first quarter of 2018 Chongqing Beer, a subsidiary of Denmark’s Carlsberg Group in China, sold 214,000 kilolitres of beer, up 3.33% year-on-year, and its revenue reached 813 million yuan, up 10.73% year-on-year.

Marketing research firm Euromonitor International, stated that more than 30% of the beer market in China will be medium and high-end products by 2020.

An Independent food and beverage analyst, Zhu Danpeng, said: “World Cup-themed marketing efforts are focusing less on traditional retailers such as supermarkets because their customers are mainly middle-aged and elderly people, who are price-sensitive and no longer belong to the core audience for soccer games.”

He added that restaurants and bars are becoming a major battlefield for attracting consumers, as their customers tend to be less sensitive to beer prices and are easier to sell medium-and-high end products to.

BRICS Journal supports responsible drinking.

Source: China Daily

Ghana Football Association Dissolved with immediate effect

Ghanaian Sports Minister made the decision to dissolve the country’s Football Association, following the lead of video footage taken by Journalist Anas Aremayaw on his recent documentary showing the President of the Ghana Football Association, Kwesi Nyantakyi, taking a $65 000 bribe.

The Journalist’s new documentary titled ‘When Greed and Corruption Become the Norm’ is set to reveal corruption in the Ghanaian government and association. The journalist had an undercover reporter posing to be a businessman to meet with the president of the association with the interest of investing in Ghanaian football. On the footage you can see Nyantakyi taking $65 000 from the reporter as a “cash-gift”.

The Ghanaian Sports Minister, Isaac Asiama, has confirmed that the association has been “dissolved with immediate effect”. The footage was given to authorities last month and has been publicly screened for the first time on Wednesday, 6 June. The president of the association and FIFA has not yet commented on the allegation yet.

(Source BBC News)

BRICS Star players to look out for in the 2018 FIFA World Cup 

Two BRICS countries, Russiia, the host nation and Brazil will be representing the BRICS community at the FIFA 2018 World Cup. With 7 days to go, we take a look at star players from the two BRICS countries to look out for:

Aleksandr Golovin (Russia)

The 22 year-old Russian Central Midfielder is a star on the rise. Golovin played for the Russian Under-17 national team when they won the 2013 UEFA European Under-17 Championship. His first game in the National Team was in 2015 when Russia played a friendly match against Belarus. The young Central Midfielder, came in at the 61st minute and scored the second goal for Russia. He currently plays for Russia’s CSKA Moscow team and he is a star to look out at the FIFA World Cup 2018 as he represents the host team.

Gabriel Jesus (Brazil)


The Manchester City star started playing for the Brazil National team in 2016. To date he has made 16 appearances for the national team and scored 9 goals. The 21 year-old, Manchester City forward has helped the team win both the Premier League and EFL Cup in 2018. His school career has been a success with playing in the final of the 2015 Under-20 FIFA World Cup and winning the Olympics gold medal at the 2016 Summer Olympics.

Igor Akinfeev (Russia)


A true star in the Russian Football community, Akinfeev, Russian Goalkeeper is both the Captain of Russia’s CSKA Moscow and the Russia National team. He has won 6 Russian Premier League titles and 6 Russian Cups, also the UEFA in 2005. He has earned 100 caps and his experience and skills will be beneficial at the FIFA World Cup this year. The host nation looks forward to moving far in the World Cup and under the leadership of Akinfeev this might happen.

Neymar (Brazil)


With 54 goals in 84 matches for the Brazil National Team since debuting at the age of 18, 26 year-old Neymar is the 4th highest goal scorer for Brazil’s National team. This French club, Paris Saint-Germain star started playing professional football at the age of 17, and was named South America footballer of the year in 2011 and 2012. He played alongside Lionel Messi and Luis Suarez at the Spain’s Football club Barcelona, where he helped the team win the La Liga, the Copa del Rey and UEFA Championship League in 2014-15 season. Moving from Barcelona to Paris Saint-Germain the transaction was €222 million, making him the world’s most expensive footballer. Neymar is one of Brazil’s star players to look out for at the FIFA World Cup on the 17th June, when they play against Switzerland for their first game.

Ntsikelelo Kuse

Special exhibition during the 2018 FIFA World Cup

The Hyundai Motorstudio on New Arbat Avenue in Moscow, Russia will be hosting a major exhibition staged by the FIFA World Football Museum during the 2018 FIFA World Cup.

The History Makers is planning to open the exhibition for five days before the tournament kicks off, and run it until five days after the Final (20 July).

The Hyundai Motorstudio Moscow will be transformed into a giant 2018 FIFA World Cup™ scoreboard which will allow fans in the street to follow the progress of the tournament.

Visitors across the world who will be in Russia during the World Cup, will learn more about the history of the tournament that would be display on a giant circular LED screen, showing highlights and memorable moments from past games.

The exhibition will have a special and unique feature that will show case two FIFA World Cup trophies. The FIFA World Cup™ Winner’s Trophy will be the star attraction of the opening day of the exhibition on 9 June, while the Jules Rimet Cup will be brought from the FIFA Museum in Zurich which will be on display during the tournament.

Source: fifa.com

BRICS Embassies’ meet for Football Tournament ahead of Russia World Cup

With only a few days to the kick off to the 2018 FIFA World Cup in Russia, the Embassy of the Russian Federation in partnership with the South African Broadcasting Cooperation (SABC) hosted the BRICS Embassies’ Football Tournament on Friday in Pretoria, South Africa.

Six teams from the 5 BRICS (Brazil, India, Russia, China and South Africa) countries participated in the tournament that is aimed at strengthening friendship and unity between these countries.

The countries’ representative showed appreciation to the Russian Embassy for bringing everyone together.

Russian Ambassador Mikhail Ivanovich Petrakov said: “This tournament is dedicated to two major events, one the World Cup which will be in Moscow, and 11 other cities and the second is the 10th BRICS Summit that will take place in South Africa.”

The ambassador also stated that the countries are trying to strengthen cooperation, not only on the politics front.

The South African Football Association (SAFA) said it was an honour for the South African Football Federation to work with the BRICS embassies in this tournament

By Ntsikelelo Kuse

 

FIFA 2018 World Cup opening Ceremony

In case you missed it, the FIFA World Cup 2018 kicks off on Thursday, 14 June 2018, at the Moscow’s Luzhniki Stadium which will also host the World Cup Closing ceremony and final match. The ceremony promises to be extravagant, with performances by opera singer Placido Domingo and Peruvian tenor Juan Diego Florez. 

Around 500 dancers, gymnasts and trampolinists will be paying homage to Russia’s culture, lifestyle, history and traditions. Also joining them on stage will be Pianist Denis Matsuev, global opera stars Anna Netrebko, Yusif Eivazov, Ildar Abdrazakov, Aida Garifullina and Albina Shagimuratova.

The ceremony will close with a fireworks display and the official World Cup song ‘Live It Up’ which features Will Smith, Nicky Jam and Kosovar Albanian singer Era Istrefi. The ceremony will be followed by the kick off of the opening game between Russia and Saudi Arabia. 

There will be a concert held in the city’s famous Red Square concurrently with the opening ceremony. 

 

Source: The Telegraph UK

 

FIFA World Cup Trophy has arrived in Nizhny Novgorod

The FIFA World Cup Trophy landed in Nizhny Novgorod and has been displayed for the public to see in Nizhny Novgorod in a specially-built tent in front of the Nizhny Novgorod Fair.

The FIFA World Cup kick off is in less than a month and the FIFA World Cup Trophy arrived in Nizhny Novgorod, a city that will host four group matches and a quarter-final matches of the 2018 FIFA World Cup. The public got to see the Historic trophy that has the best teams in the world ready to compete to lift it up on the 15th of July, in Luzhniki Stadium, Moscow.

 

The FIFA World Cup Trophy was displayed in Nizhny Novgorod in a specially-built tent in front of the Nizhny Novgorod Fair on the 20th and 21st of May 2018.

 

Nizhny Novgorod is the sixth stopover on the World Cup Trophy Tour in Russia after Vladivostok, Novosibirsk, Yekaterinburg, Samara and Kazan. From Nizhny Novgorod, the World Cup Trophy will visit Rostov-on-Don and St. Petersburg to arrive in Moscow a week ahead of the championship.

 

The matches of the 2018 World Cup will be held between June 14 and July 15.

 

MOSCOW, May 20. /TASS/.
Russian News Agency

http://tass.com/sport/1005279

Chinese tourists have shown an increased interest for the Russia World Cup

Major Chinese online travel agencies have confirmed that Chinese tourists are showing more and more interest in Russia, the host country for the 2018 FIFA World Cup.

According to the agencies, the number of airline tickets reserved for major venues such as Moscow and St. Petersburg are up by 50% year-on-year for the period of 14 June – 15 July 2018.

Travel packages have increased, which means hotels around the 12 major arenas are being booked out, with less than a month to go before the world’s biggest soccer tournament kicks off.

According to the Federal Agency for Tourism of the Russian Federation, at least 1.5 million overseas visitors are expected in Russia during the tournament, with expenses amounting to over 140 million euros (USD 165 million).

The agencies also noted that Shanghai fans have placed the most orders for World Cup-related travel, followed by Beijing and Chengdu. About six of the top 10 cities with the largest number of World Cup game attendees are from second-tier cities.

Source: chinatravelnews.com

 

Iconic game between Mamelodi Sundowns and Barcelona

South African soccer fans are delighted to have first-hand experience of one of the most iconic games to take place in the country on Wednesday night. Mamelodi Sundowns will take on FC  Barcelona at FNB Stadium in a friendly match to commemorate a century of Nelson Mandela’s death.

Barcelona agreed to be part of the celebrations and promised to bring players Lionel Messi‚ Louis Suarez‚ Gerald Pique and the outgoing captain Andres Iniesta. The last time these teams played together was in was 2007, where Barcelona won the friendly match with 2-1.

Motsepe Foundation representative, Sizwe Nzimande has confirmed that the Mandela Centenary Cup match will be broadcasted on SABC and Supersport.

Tickets to the game have been sold out, FNB stadium is said to have a full capacity close to 90 000.

Nzimande encouraged the fans to arrive early at the stadium to avoid congestion before the kick-off.

“We have been involved in a series of meetings with Stadium Management‚ planning for the safety of the fans before‚ during and after the game. So far everything is going according to plan‚” he said.

Source: sport24.co.za

IAAF has approved new rules that will affect Caster Semenya

It has been confirmed that South Africa’s golden girl Caster Semenya will need to take medication to reduce her testosterone levels if she hopes to continue running in events from the 400m to a mile.

This comes after the IAAF announced on Thursday that it has changed eligibility regulations for female classification for the 400m, 400m hurdles, 800m, 1 500m and the mile.

The IAAF said in a statement that the new rules require athletes who has a “Difference of Sexual Development (DSD)” and who are androgen-sensitive must meet certain criteria to compete in the above events.

“She must be recognised at law either as female or as intersex (or equivalent), the statement reads

“She must reduce her blood testosterone level to below five (5) nmol/L for a continuous period of at least six months (e.g., by use of hormonal contraceptives); and thereafter she must maintain her blood testosterone level below five (5) nmol/L continuously (i.e. whether she is in competition or out of competition) for so long as she wishes to remain eligible.”

These new regulations will come into effect from 1 November 2018. This means that Semenya and other athletes that are affected will compete in the upcoming European season, including the Diamond League meetings.

Source: IOLSports