How secure is Russia during the 2018 FIFA World Cup?

Russia is going to great lengths to ensure that the 2018 FIFA World Cup is a safe and peaceful football affair. Government has deployed 700 to 1200 CCTV camera systems in almost every host city, using the latest technology in face-recognition software where faces are automatically crossed check with police databases within seconds.
The goal is anti-terrorism, to prevent any attack from happening while guest from around the world experience the Russian lifestyle. Any suspicious activity will be pounced on by Russian security teams, monitoring of polices movements and reactions will also be consider, but security cameras are also just the first step in defense.

Large amounts of anti-terrorist training has been taking place in cities like Kaliningrad, to make sure reaction time is fast and visible. There is even an elite unit that can parachute into any stadium to neutralise any potential threat. Russia believes that most of its potential threats will come from or be a result of its operations in Syria and is expecting most of its terrorist threats to originate from the Islamic State.

Russian Security agencies are taking any potential threat very seriously, leaving nothing to chance also involving the army, the navy and the air force to boost security. All 32 teams taking part in the World Cup will need 24-hour security, and the Russian security agency FSB has already uncovered terror cells in several World Cup host cities.
The FSB has made sure to imprison any potential threat, removing them from any possibility of even attempting a crime. Securing all the stadiums, training grounds, fan zones, public area, transport areas and shopping centers create huge challenges for security forces, but something Russia seems to be ready for, relying on it previous experience of providing security for such events, plus international experience.

By: Mokgethi Mtezuka

FIFA 2026 World Cup Votes: Morocco Vs North America

FIFA will meet today for their annual congress, ahead of the World Cup 2018 which commences in Russia tomorrow. The most important item on the agenda today will be the voting of who will host the 2026 World Cup. There is a joint bid by North America, United States, Mexico and Canada, against the African country, Morocco. Both North America and Morocco are confident about winning the votes.

Other items on the agenda will include the consideration of the proposed changes to the FIFA’s status, the potential suspension or expulsion of members, especially Ghana Soccer Association, which is in the middle of a corruption crisis that was exposed publicly, reporting from different regions and also talks about rules and committee assignments.

Related stories: Ghana Football Association Dissolved with immediate effect

By: Ntsikelelo Kuse

KIA MOTORS Official Automotive Partner for FIFA 2018 World Cup

Kia Motors India has been announced as the official automotive partner of FIFA 2018 World Cup and will serve as the official match ball carriers for the event. The partnership with the FIFA World Cup has now been confirmed to last until 2022.

This means that Kia Motors will supply the official vehicles from its wide-ranging model line-up to FIFA and FIFA events and is boosting its brand recognition through various marketing activities and A-board advertisement in the stadiums. Kia Motors has always considered soccer sponsorships an important component of their marketing strategy and an efficient way to communicate with customers.

The partnership started in 1999 between Hyundai, the sister company of Kia Motors. The contract was for 13 FIFA competitions, and the agreement was extended to the 2006 FIFA World Cup in Germany. This is when Kia began the soccer sponsorship campaign and became one of the official Partner to FIFA from 2007 to 2014. The contract has now been extended to 2022.

(Source FIFA)

Pint and a game, anyone?  

Beer sales and stock prices in China have risen just ahead of the FIFA World Cup that will take place in Russia from 14 June to 15 July.

Numerous Chinese football fans will be watching the tournament in bars and restaurants where beer consumption is particularly high. According to Tmall statistics, beer sales had already picked up in May, with monthly sales volume increasing by nearly 100%.  During May, the beer sales reached 1.3 million bottles on a single-day.

The Shanghai Stock Exchange Index revealed that beer stocks have risen, this includes Yanjing Beer, Chongqing Beer, Lanzhou Huanghe and Pearl River Beer.

It it evident that The FIFA World Cup has boosted the beer sector which has seen higher sales compared to previous years.

In 2017, the sales revenue from Chongqing Beer’s low-end products such as Chongqing 33 and Shancheng dropped by 2.07%, and that of medium-range products Lebor and Chongqing Guobin declined by 1.81%.

In the first quarter of 2018 Chongqing Beer, a subsidiary of Denmark’s Carlsberg Group in China, sold 214,000 kilolitres of beer, up 3.33% year-on-year, and its revenue reached 813 million yuan, up 10.73% year-on-year.

Marketing research firm Euromonitor International, stated that more than 30% of the beer market in China will be medium and high-end products by 2020.

An Independent food and beverage analyst, Zhu Danpeng, said: “World Cup-themed marketing efforts are focusing less on traditional retailers such as supermarkets because their customers are mainly middle-aged and elderly people, who are price-sensitive and no longer belong to the core audience for soccer games.”

He added that restaurants and bars are becoming a major battlefield for attracting consumers, as their customers tend to be less sensitive to beer prices and are easier to sell medium-and-high end products to.

BRICS Journal supports responsible drinking.

Source: China Daily

Ghana Football Association Dissolved with immediate effect

Ghanaian Sports Minister made the decision to dissolve the country’s Football Association, following the lead of video footage taken by Journalist Anas Aremayaw on his recent documentary showing the President of the Ghana Football Association, Kwesi Nyantakyi, taking a $65 000 bribe.

The Journalist’s new documentary titled ‘When Greed and Corruption Become the Norm’ is set to reveal corruption in the Ghanaian government and association. The journalist had an undercover reporter posing to be a businessman to meet with the president of the association with the interest of investing in Ghanaian football. On the footage you can see Nyantakyi taking $65 000 from the reporter as a “cash-gift”.

The Ghanaian Sports Minister, Isaac Asiama, has confirmed that the association has been “dissolved with immediate effect”. The footage was given to authorities last month and has been publicly screened for the first time on Wednesday, 6 June. The president of the association and FIFA has not yet commented on the allegation yet.

(Source BBC News)

BRICS Star players to look out for in the 2018 FIFA World Cup 

Two BRICS countries, Russiia, the host nation and Brazil will be representing the BRICS community at the FIFA 2018 World Cup. With 7 days to go, we take a look at star players from the two BRICS countries to look out for:

Aleksandr Golovin (Russia)

The 22 year-old Russian Central Midfielder is a star on the rise. Golovin played for the Russian Under-17 national team when they won the 2013 UEFA European Under-17 Championship. His first game in the National Team was in 2015 when Russia played a friendly match against Belarus. The young Central Midfielder, came in at the 61st minute and scored the second goal for Russia. He currently plays for Russia’s CSKA Moscow team and he is a star to look out at the FIFA World Cup 2018 as he represents the host team.

Gabriel Jesus (Brazil)

The Manchester City star started playing for the Brazil National team in 2016. To date he has made 16 appearances for the national team and scored 9 goals. The 21 year-old, Manchester City forward has helped the team win both the Premier League and EFL Cup in 2018. His school career has been a success with playing in the final of the 2015 Under-20 FIFA World Cup and winning the Olympics gold medal at the 2016 Summer Olympics.

Igor Akinfeev (Russia)

A true star in the Russian Football community, Akinfeev, Russian Goalkeeper is both the Captain of Russia’s CSKA Moscow and the Russia National team. He has won 6 Russian Premier League titles and 6 Russian Cups, also the UEFA in 2005. He has earned 100 caps and his experience and skills will be beneficial at the FIFA World Cup this year. The host nation looks forward to moving far in the World Cup and under the leadership of Akinfeev this might happen.

Neymar (Brazil)

With 54 goals in 84 matches for the Brazil National Team since debuting at the age of 18, 26 year-old Neymar is the 4th highest goal scorer for Brazil’s National team. This French club, Paris Saint-Germain star started playing professional football at the age of 17, and was named South America footballer of the year in 2011 and 2012. He played alongside Lionel Messi and Luis Suarez at the Spain’s Football club Barcelona, where he helped the team win the La Liga, the Copa del Rey and UEFA Championship League in 2014-15 season. Moving from Barcelona to Paris Saint-Germain the transaction was €222 million, making him the world’s most expensive footballer. Neymar is one of Brazil’s star players to look out for at the FIFA World Cup on the 17th June, when they play against Switzerland for their first game.

Ntsikelelo Kuse

Special exhibition during the 2018 FIFA World Cup

The Hyundai Motorstudio on New Arbat Avenue in Moscow, Russia will be hosting a major exhibition staged by the FIFA World Football Museum during the 2018 FIFA World Cup.

The History Makers is planning to open the exhibition for five days before the tournament kicks off, and run it until five days after the Final (20 July).

The Hyundai Motorstudio Moscow will be transformed into a giant 2018 FIFA World Cup™ scoreboard which will allow fans in the street to follow the progress of the tournament.

Visitors across the world who will be in Russia during the World Cup, will learn more about the history of the tournament that would be display on a giant circular LED screen, showing highlights and memorable moments from past games.

The exhibition will have a special and unique feature that will show case two FIFA World Cup trophies. The FIFA World Cup™ Winner’s Trophy will be the star attraction of the opening day of the exhibition on 9 June, while the Jules Rimet Cup will be brought from the FIFA Museum in Zurich which will be on display during the tournament.


BRICS Embassies’ meet for Football Tournament ahead of Russia World Cup

With only a few days to the kick off to the 2018 FIFA World Cup in Russia, the Embassy of the Russian Federation in partnership with the South African Broadcasting Cooperation (SABC) hosted the BRICS Embassies’ Football Tournament on Friday in Pretoria, South Africa.

Six teams from the 5 BRICS (Brazil, India, Russia, China and South Africa) countries participated in the tournament that is aimed at strengthening friendship and unity between these countries.

The countries’ representative showed appreciation to the Russian Embassy for bringing everyone together.

Russian Ambassador Mikhail Ivanovich Petrakov said: “This tournament is dedicated to two major events, one the World Cup which will be in Moscow, and 11 other cities and the second is the 10th BRICS Summit that will take place in South Africa.”

The ambassador also stated that the countries are trying to strengthen cooperation, not only on the politics front.

The South African Football Association (SAFA) said it was an honour for the South African Football Federation to work with the BRICS embassies in this tournament

By Ntsikelelo Kuse


FIFA 2018 World Cup opening Ceremony

In case you missed it, the FIFA World Cup 2018 kicks off on Thursday, 14 June 2018, at the Moscow’s Luzhniki Stadium which will also host the World Cup Closing ceremony and final match. The ceremony promises to be extravagant, with performances by opera singer Placido Domingo and Peruvian tenor Juan Diego Florez. 

Around 500 dancers, gymnasts and trampolinists will be paying homage to Russia’s culture, lifestyle, history and traditions. Also joining them on stage will be Pianist Denis Matsuev, global opera stars Anna Netrebko, Yusif Eivazov, Ildar Abdrazakov, Aida Garifullina and Albina Shagimuratova.

The ceremony will close with a fireworks display and the official World Cup song ‘Live It Up’ which features Will Smith, Nicky Jam and Kosovar Albanian singer Era Istrefi. The ceremony will be followed by the kick off of the opening game between Russia and Saudi Arabia. 

There will be a concert held in the city’s famous Red Square concurrently with the opening ceremony. 


Source: The Telegraph UK


FIFA World Cup Trophy has arrived in Nizhny Novgorod

The FIFA World Cup Trophy landed in Nizhny Novgorod and has been displayed for the public to see in Nizhny Novgorod in a specially-built tent in front of the Nizhny Novgorod Fair.

The FIFA World Cup kick off is in less than a month and the FIFA World Cup Trophy arrived in Nizhny Novgorod, a city that will host four group matches and a quarter-final matches of the 2018 FIFA World Cup. The public got to see the Historic trophy that has the best teams in the world ready to compete to lift it up on the 15th of July, in Luzhniki Stadium, Moscow.


The FIFA World Cup Trophy was displayed in Nizhny Novgorod in a specially-built tent in front of the Nizhny Novgorod Fair on the 20th and 21st of May 2018.


Nizhny Novgorod is the sixth stopover on the World Cup Trophy Tour in Russia after Vladivostok, Novosibirsk, Yekaterinburg, Samara and Kazan. From Nizhny Novgorod, the World Cup Trophy will visit Rostov-on-Don and St. Petersburg to arrive in Moscow a week ahead of the championship.


The matches of the 2018 World Cup will be held between June 14 and July 15.


MOSCOW, May 20. /TASS/.
Russian News Agency