China by 2021 will be the second world’s biggest wine market. This is according to a report published by Vinexpo, earlier this year. The country’s wine consumption is expected to grow to $23 billion in the next five years.
Chairman of a South African wine rand [L’Huguenot Vineyards], Hein Koegelenberg formed a partnership with Yangzhou Perfect, a Chinese wine brand in 2013. The relations between the two wine brands came a year before China becoming the world’s biggest consumer of red wine.
“The company exports three South African brands to China; L’Huguenot, Leopards Leap and Motte,” reports thedrinksbusiness.com. China has a large online shopping market, this led to 49% of the company’s wines sold online.
The wine is now being stocked by 13 000 Chinese stores and around 1 500 salespeople are introducing China to the South African brands. This bears testament that the Chinese are demand for South African wines is growing.
Source: The Drinks Business