Fashion Footprint in BRICS – designers you should know

The fashion industry is one that is longstanding and profitable, and exists in every corner of the world. From the rich traditional prints in the African countries, to China’s high-end fashion focus, everyone’s got something to boast for.

The annual BRICS Fashion Week is the ideal platform that has been created to give established and emerging designers, as well as companies inspired by BRICS Countries culture and design the opportunity to showcase BRICS countries fashion styles and trends to an audience who might not even beware of the he diverse opportunities.

We take a look at some of the most influential fashion designers within BRICS:

Manish Malhotra
was born in London but raised in Mumbai and first entered into the world of fashion as a model, before becoming a Bollywood costume designer in 1990. Ever since, he’s become a household familiar in Indian fashion. Malhotra has styled over 1000 films and known for redefining and modernising Bollywood costume design. Malhotra’s high couture label was launched in 1998 and fuses traditional Indian colours, fabrics and embroidery.

Ritu Kumar
Ritu Kumar’s label first launched in 1969 and was housed in a tiny studio on the outskirts of Kolkata. Years and many well-deserved accolades later, it is now one of India’s biggest brands with 27 stores across the country. Kumar is known for her use of fine Indian fabrics with the help of India’s most talented craftspeople. Many admire her endeavour to redefine age-old Indian traditions in the contemporary era, creating a style that is both rich in Indian aesthetics and modern sophistication. Kumar’s hard work and passion for the industry has earned he prestigious awards including France’s Chevalier des Arts et des Lettres and India’s Padmi Shri Award for her contributions to fashion, textiles and craftsmanship.

Guo Pei
is one of China’s first-class designers; more often than not the one celebrities call on for special events. She has is well-known to Chinese fashion circles since her career took off at the age of 19. Pei as received both local and international won recognition for her garments which are both modern and displays Chinese elements like embroidery. Pei’s design company is named “Mei Gui Fang”.

Uma Wang
Chinese fashion designer Uma Wang’s label is no stranger to the cat walking, having showcased at London, Paris and Milan fashion weeks while garnering critical acclaim from industry greats such as Franca Sozzani and Hung Huang .Wang was also awarded a number of awards such as the 2011 Audi Progressive Designer Award, the Beijing CCDC Best Designer award in 2010 and the Shanghai Fashion Week award for the Finest Craft and Best Creativity. In 2012, she was selected as the first Chinese designer to take part in the inaugural CFDA/China Exchange Programme, where she brushed shoulders with several high profile industry insiders while being exposed to the U.S market. Wang is also stocked in several boutiques in London, Milan and New York.

Francisco Costa
is a Brazilian designer and the Women’s Creative Director of Calvin Klein Collection. Costa won the Council of Fashion Designers America (CFDA) awardfor Womenswear Designer of the Year in June 2006[3] as well as in June 2008. Costa also won the National Design Awardin 2009 in the category of Fashion Design.
Costa was not familiar wit the English language and decided to enroll in a language class at Hunter College and while taking courses at the Fashion Institute of Technology by night. He was later employed by Herbert Rounick, whose company made dresses for Oscar de la Renta and Bill Blass. Costa went to work for de la Renta after Rounick’s death, designing for the firm’s Japanese licenses. Costa owes his expertise to de la Renta, whom he says taught him the most about both designing clothes and life.

Barbara Casasola was born in London but raised Brazil-born fashion designer. She showcases two womenswear collections a year for her label during London Fashion Week. Casasola graduated first in her class in 2007 from Istituto Marangoni, Milan, Italy after which she was hired by Roberto Cavalli in Florence as assistant designer for the women’s wear main line. Casasola stayed with Cavalli in Florence for nearly three years before she moved to Paris to consult for a number of major fashion houses. She made her catwalk debut at White Cube in 2013, and her Spring Summer 2014 show was dubbed a “triumphant first showing” by CR Fashion Book. Casasola designs from her studio in London and her collections are made in Italy and available at department stores and boutiques such as Harvey Nichols, Matches, Joseph, Net-a-Porter, Luisa via Roma Florence, Joyce Hong Kong and online at Moda Operandi. Her garments have been worn by Kate Bosworth, Rita Ora, Alicia Vikander and Gwyneth Paltrow.

Alexander Terekhov
is a Moscow Institute of Fashion and Design graduate Alexander Terekhov and is fortunate to have gained experience at Yves Saint Laurent fashion house in couture capital Paris. Terekhov is known for his sensitivity to sensual femininity and close attention to tailoring. He has partnered with Walt Disney to create a collection of beautiful gowns, all inspired by the film The Wizard of Oz, titled The Great and Powerful and has also teamed with the Italian handbag brand Coccinelle. Terekhov’s brand was established more than ten years ago and in 2011 he was awarded with the title of Designer of the Year at Russian GQ Magazine‘s Man of the Year Awards.

Valentin Yudashkin, a prominent Russian fashion designer, is the only Russian designer to be bestowed with membership to the prestigious Syndicate of High Fashion in Paris and is a National Artist of Russia. Yudashkin was born in Moscow and always had a keen interest in fashion. In 1987 he launched his first collection. His 1991 Faberge collection was inspired by the famous Faberge eggs which launched him internationally.

South Africa
Thula Sindi
is a Johannesburg-based designer who creates contemporary, sophisticated, elegant and timeless ladies wear. His garments are inspired by the modern woman. He studied at the London International School of Fashion and had grown to be a household favourite. After working for Vlisco, a textile company, Sindi launched began his own clothing label. His designs are both chic and elegant, and have been recognised by industry greats. They are also designed, manufactured and marketed in-house.

Laduma Ngxokolo has been dubbed one of Africa’s finest knitwear designers. He is the brainchild behind the Xhosa-inspired knitwear brand MAXHOSA BY LADUMA. 
Ngxokolo’ brand was established in 2011 with a desire to explore knitwear design solutions, best suited for the amakrwala (Xhosa initiates) traditional dress. Ngxokolo himself has undergone the ritual and he felt that he needed to develop a premium knitwear range that celebrates traditional Xhosa beadwork easthetics, using South African mohair and wool. He has received numerous achievements far and wide from South Africa, London, Paris, Amsterdam, Oslo, Berlin and New York. Ngxokolo recently won the 2015 Vogue Italia Scouting for Africa prize to showcase his collections at the Palazzo Morando Show in Milan, Italy. Furthermore, Ngxokolo was awarded the 2014 WeTransfer Scholarship to study masters in Material Futures at the Central St. Martins and graduated in 2016.


Images: Pinterest

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