India’s luxury car market a challenge for car makers in 2018

The Indian luxury car market saw some challenges with Mercedes, BMW, Audi, Jaguar, and Porsche all see a significant decline in sales in 2018. The car sales in the developed nation saw a more positive performance with the launch of new models unlike in India.

According to some of the factors impacting the low growth in sales were high import cost, weakening rupee as well as a liquidity crunch affecting demand. The forecast for 2019 is expected to remain the same but are optimistic that things could change as the year progresses.

Though it’s is not all negative reported that Lamborghini saw an increase of 60% in sales for the Indian market this year, which could show a possible upturn in sales for 2019.

By Mokgethi Mtezuka

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