SA Tourism Minister wants more women to take up leadership positions in the sector

South Africa wants to increase women in leadership positions in tourism sector to 30% in the next five years.

This was said by SA Tourim Minister Tokozile Xasa during the Tourism Indaba held in Durban this week.

Last year Xasa revealed that there were about 20%  women in general management in the sector and only 5-8% in board positions.


She launched  the Department of Tourism’s campaign to achieve 30% of women in executive management and board directorship positions in tourism in the next five years at the Indaba.

“The campaign, dubbed “Women in Tourism (WiT) 30in5”, will be chaired by Tourvest chief operating officer Judi Nwokedi in a collaboration with the private sector,” she said.

President Jacob Zuma who opened the 3-day event revealed that Durban would host the Indaba for the next five years.


He also launched South Africa’s “I Do Tourism” marketing campaign, which is aimed at highlighting how tourism has the potential to change people’s lives for the better by making a direct and tangible contribution to economic growth.

KwaZulu-Natal MEC for Economic Development, Tourism and Environmental Affairs, Sihle Zikalala, said it the province is “thrilled” at the announcement to host Indaba for the next five years.

“This will give us an opportunity to further invest in the show and ensure that it continues to grow, thereby increasing its contribution to the province’s GDP. Furthermore, it will allow us the opportunity to engage tour operators to partner with us in growing intra-African travel into KwaZulu-Natal. We want to create an impactful tourism sector that will spread into our rural and township tourism economies as well,” he said.

South African Tourism CEO, Sisa Ntshona said the Indaba which attracted more than 7000 delegates was a success.

“This year was all about listening to the feedback from exhibitors and partners that resulted in some fundamental changes, to ensure the event stays fresh and relevant. These ranged from the show’s updated diary system that provided more matchmaking and meeting opportunities to a brand-new Indaba app as the show’s primary source of information about news, meetings and events.” Ntshona said.

He said this year’s programme also identified 90 quality tourism Small and Medium Enterprises (SMEs) from all nine provinces in the country and assisted them to be market-ready before their sponsored participation at Africa’s Travel Indaba.

“It proved to be a highly successful platform for them to meet and network with fellow exhibitors as well as travel buyers, and gain valuable exposure for their enterprises,” said Ntshona.


7000 delegates attended
1440 local and international buyers
1000 exhibitors showcased their work
18 African countries represented
692 registered media representatives covered the event



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