Johannesburg played host of the 2019 SA Film Summit, under the theme “transformation and innovation in the South African Film/Audio-Visual Industry and the 4th Industrial Revolution”. The aim of the summit was to highlight the potential of the creative art in South Africa.
According to china.org.cn, the South African creative arts industry has a potential of exceptional growth. if they could break into the BRICS markets and make use of disruptive technologies.
South African Arts and Culture Minister Nathi Mthethwa who spoke at the summit said that film creator should use new technologies to unlock the full potential of the SA arts industry.
Mthethwa also highlighted the impact of the fourth industrial revolution could have on arts and culture and how South African and stakeholders in the creative industry should be prepared or be falling behind the rest of the world. The film and creative industry could be the key element in relieving the economic pressure in South Africa and encourage the creation of jobs.
The summit also aimed to address the challenges faced by those in the film and media industry. Its key points under discussion by a panelist like the inclusion of women and black people, national identity, inequality, new technologies, and economic growth.
By Mokgethi Mtezuka